tobu Brand Guidelines

Naming

“tobu” is a single word, always spelled with a lowercase “t”. It is the brand name of our application (not “Tobu" or "tobu app”). When referring to dedicated releases from tobu, we ask that you capitalize them as proper nouns (e.g. “tobu Changelog”).

Usage

Provide plenty of space around tobu assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.

This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by tobu of your product, service, or business. Do not use these graphics as part of your own product, business, or service’s name, or combine these graphics with any other graphics without written consent from tobu. Get in touch if you have questions.

tobu wordmark

The tobu wordmark should be used in all references to tobu as space allows. Monochrome usage is preferred with the brand colors below.

tobu logo

For tight layouts or logo-only grids, the tobu logomark is a concise way to refer to tobu. Use with good judgment for your audience, as the tobu wordmark has stronger brand recognition.

tobu icon

When referring to tobu as a company, such as on social media, it is acceptable to use this stylized icon with an appropriate corner radius.

Colors

Comfortable against light and dark backgrounds, tobu’s primary brand color is a soft desaturated orange. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.